As part of a team of 3 UX designers our goal was to improve personalization in users' experience of the Spotify app, despite customization features already being present
We began the design process by exploring current user experience with Spotify. Secondary sources revealed a myriad of pain points. However users were mainly interest in having more control over how the app is personalized for them.
To identify specific design opportunities, we also conducted primary research in the form of semi-structured user interviews. We developed a number of questions for 6 different users based on insights from our secondary research. After the interviews, we took the results and fed them through different research frameworks. These frameworks allowed us to revise our initial user archetypes into more informed personas and generate useful "how might we?" questions.
After distilling our research insights into design opportunities in the form of "How might we" questions, we selected those how questions that were within the scope of the project, and developed them into design intervention concepts.
After prototyping intervention concepts in the form of paper prototypes, we decided to create hi-fidelity prototypes in Figma in order to conduct usability tests.
Unfortunately due at this point we had reached the end of the project lifecycle. However, if we were to continue this redesign, our next step would be to deploy this mockup in the world to evaluate the user experience of our redesign.
